Category: Twitter

“Why I’ve deleted my Twitter account #exhaustionrebellion” ~ by Mark Carrigan

After close to a decade of using twitter as an academic, Mark Carrigan reflects on why he has decided to leave the platform. Highlighting, the benefits of twitter, but also the increasingly institutionalised nature of academic social media and the way in which social media work has become a required, but unrecognised feature of academic labour, he suggests that twitter has […]

Do social media companies undervalue the expertise of online communities?

Type vaccines into twitter and under a new initiative you will be prompted towards information supplied by expert institutions such as the NHS or US Department of Health and Human Services. However, by directing audiences to these sources, do social media companies overlook the important role played by online communities of lay experts? In this post Stefania Vicari explores how […]

Building online personas: Has social media become an exercise in self-branding?

In this post, Gal Oestreicher-Singer, Hilah Geva,  and Maytal Saar-Tsechansky, discuss the extent to which users of twitter use the platform in order to diversify their identities, or to maintain ‘on message’ branded identities. Presenting a novel methodology, their findings suggest that twitter has become a tool for targeted self promotion, behaviour that is especially prevalent in professional bloggers. More than 20 […]

Nothing lasts forever: questions to ask yourself when choosing a new tool or technology for research

Academia has become increasingly reliant on third-party tools and technologies to carry out many of the processes throughout the research lifecycle. But there are genuine concerns about the sustainability of some of these tools and what the implications would be for users in the event they were discontinued. Andy Tattersall suggests a series of straightforward questions researchers should ask themselves […]

How was social media cited in 2014 REF Impact Case Studies?

In their previous Impact Blog post, Katy Jordan and Mark Carrigan considered whether institutions have invested too much hope in social media as a solution to the problem of demonstrating research impact. Here they report on research analysing how social media was cited in impact case studies submitted to the UK’s REF 2014. Around a quarter of case studies contained […]

Economists, unlike scientists, do a poor job of communicating via Twitter

Twitter is well established as a platform through which academics can communicate with wider audiences. However, research indicates there are clear differences between certain subject communities in how effectively this happens. Marina Della Giusta describes how economists tweet less, mention fewer people and have fewer conversations with strangers, and use less accessible language with more abbreviations and a more distant […]