In The Influencer Industry: The Quest for Authenticity on Social Media, Emily Hund examines how digital creators seeking work after the 2008 financial crash spawned a multi-billion-dollar industry that has redefined culture, social media and advertisin…
Category: Threads
Threads may offer users greater flexibility and control, but concerns over privacy are increasingly mainstream
The recent launch of Threads, Meta Platform’s (formerly Facebook) answer to X (formerly Twitter), highlights how social media is undergoing a period of reinvention. However, drawing on a recent study of Meta’s corporate messaging around the launch of t…
Building an alternative to academic twitter relies on centring the experiences of lurkers
As Twitter, now ‘X’, the preferred social media platform for academics, undergoes a period of change, Gina Sipley argues that part of what made the platform and may make new social media platforms attractive to academics, were the benefits it afforded …