Category: Threads

X, LinkedIn, Bluesky, Mastodon, Threads… TikTok? How to choose in a fractured academic social media landscape

Over the past year the landscape of academic social media has become increasingly complex, leaving researchers with the question of where best to spend their energies. Taking stock of the current platforms Andy Tattersall weighs up their pros and cons …

Threads may offer users greater flexibility and control, but concerns over privacy are increasingly mainstream

The recent launch of Threads, Meta Platform’s (formerly Facebook) answer to X (formerly Twitter), highlights how social media is undergoing a period of reinvention. However, drawing on a recent study of Meta’s corporate messaging around the launch of t…