The potential of broadcast programming to reach millions of people holds obvious appeal to researchers looking to maximise the dissemination of their work. But when it comes to impact, having vast reach is just one part of the equation – how can the significance of broadcast research be determined? Melissa Grant, Lucy Vernall and Kirsty Hill developed a mixed-methods approach, […]
Category: science communication
Dedicated boundary-spanners can support a more effective relationship between science and policy
Boundary-spanning is one approach to creating a more comprehensive and inclusive knowledge exchange process between science and decision-makers. Articulating the views and experiences of a group of fellow boundary-spanners, Chris Cvitanovic explains how the concept has come to be defined and is now being taken up by those tackling highly complex or “wicked” modern-day problems. Boundary-spanners can support a more […]
Economists, unlike scientists, do a poor job of communicating via Twitter
Twitter is well established as a platform through which academics can communicate with wider audiences. However, research indicates there are clear differences between certain subject communities in how effectively this happens. Marina Della Giusta describes how economists tweet less, mention fewer people and have fewer conversations with strangers, and use less accessible language with more abbreviations and a more distant […]
Access, engagement, then impact: factors affecting decision-makers’ use of research
Studies have shown that while many factors affect decision-makers’ use of research, evidence of what particular engagement actions actually work is very limited. Indeed, increasing access to research appears to be the only intervention to reliably increase use. The Conversation is a free-to-access research communication platform designed to be accessible to general audiences. Pauline Zardo reports on The Conversation Annual […]
Five principles of holistic science communication
Effective communication is fundamental to increasing public understanding and the public impact of science. Suzi Spitzer outlines five principles of holistic science communication that can facilitate collaborative learning between scientists and the public. Assemble a diverse, interdisciplinary team, tell a story, make the message personal, communicate to people rather than at them, and remember to be human! How can we […]
Science community blogs: recognising value and measuring reach
Blogs have evolved into an established academic genre and a valuable forum for alternative journalism and public education. Manu Saunders draws a distinction between science communication blogs and science community blogs, with the latter offering academics the opportunity to strengthen writing skills and develop new collaborations, while also being a source of advice and mentorship for students, women, and other […]
Test your research impact muscles! Are researchers getting the support required to realise the potential impact of their work?
Knowledge and awareness of research impact-related concepts and terminology varies greatly among researchers around the world. To help researchers test their “research impact muscles” and see how they compare to their peers, Kudos have developed a circus-themed quiz! Lauren McNeill explains how this quick, light-hearted quiz will help researchers increase their understanding of how to maximise the likelihood of their […]
What 10 years of producing podcasts with social scientists has taught me
Last year, The Economist proclaimed the podcast had come of age. It’s never been easier to create, edit, and upload a podcast and an increasing number of academics are using it to showcase and share their research. Christine Garrington explains why podcasting is such a powerful and impactful tool for researchers, and also offers some pointers to those looking to start their […]
Rebranding science so it is seen by all people as a fundamental and inclusive part of our society
More than any other area of society, science is seen as the exclusive preserve of experts and professionals, not something the wider community is able to interact and engage with. Katherine Mathieson suggests it is time to challenge stereotypes in science; to support, grow and diversify the community of people who are interested and involved in it, and strengthen their […]
Scientist Selfies – Instagramming to change public perceptions of scientists
Scientists have an image problem. Women and minorities are often told they don’t “look like scientists” as stubborn stereotypes depict scientists as white, male, and more competent than warm. Instagram, with its huge and growing community of users and obvious capacity to relate human interest stories, represents a great opportunity to address this problem. Paige Jarreau and Samantha Yammine introduce […]