Our social media feeds are full of articles shared by friends and family that make claims about how something can prevent a particular health condition. But how robust is the scientific evidence base underpinning these claims? Noah Haber, Alexander Breskin, Ellen Moscoe and Emily R. Smith, on behalf of the CLAIMS team, report on a systematic review of the state of […]
Category: science communication
The right messaging should be the cornerstone of your research communications strategy
Key to communicating your research successfully is having the right messaging. This will give you the best chance of capturing the attention of important stakeholders, while also ensuring all members of your research team are singing from the same song sheet. Kevin Anselmo offers some pointers on how to put together your message map; beginning with your overarching theme, building […]
The impact agenda has led to social media being used in a role it may not be equipped to perform
In a rapidly changing higher education landscape, where the meaning of “impact” and the expectations surrounding it are continually developing, the perceived relevance of social media seems obvious. Accordingly, increasing numbers of institutions are encouraging their researchers to take up social media to communicate their research to wider society. However, as Katy Jordan and Mark Carrigan explain, the rhetoric and […]
Don’t let publication be the end of the story – transforming research into an illustrated abstract
Publishing research that can be accessed as widely as possible is clearly crucial, but ensuring that research is accessible to similarly large groups of people is an altogether different challenge. The CC BY license, required by many funders when publishing open access, permits users to transform and build upon the licensed content, creating something new and original. Lucy Lambe explains […]
Your research has been broadcast to millions – but how do you determine its impact?
The potential of broadcast programming to reach millions of people holds obvious appeal to researchers looking to maximise the dissemination of their work. But when it comes to impact, having vast reach is just one part of the equation – how can the significance of broadcast research be determined? Melissa Grant, Lucy Vernall and Kirsty Hill developed a mixed-methods approach, […]
Dedicated boundary-spanners can support a more effective relationship between science and policy
Boundary-spanning is one approach to creating a more comprehensive and inclusive knowledge exchange process between science and decision-makers. Articulating the views and experiences of a group of fellow boundary-spanners, Chris Cvitanovic explains how the concept has come to be defined and is now being taken up by those tackling highly complex or “wicked” modern-day problems. Boundary-spanners can support a more […]
Economists, unlike scientists, do a poor job of communicating via Twitter
Twitter is well established as a platform through which academics can communicate with wider audiences. However, research indicates there are clear differences between certain subject communities in how effectively this happens. Marina Della Giusta describes how economists tweet less, mention fewer people and have fewer conversations with strangers, and use less accessible language with more abbreviations and a more distant […]
Access, engagement, then impact: factors affecting decision-makers’ use of research
Studies have shown that while many factors affect decision-makers’ use of research, evidence of what particular engagement actions actually work is very limited. Indeed, increasing access to research appears to be the only intervention to reliably increase use. The Conversation is a free-to-access research communication platform designed to be accessible to general audiences. Pauline Zardo reports on The Conversation Annual […]
Five principles of holistic science communication
Effective communication is fundamental to increasing public understanding and the public impact of science. Suzi Spitzer outlines five principles of holistic science communication that can facilitate collaborative learning between scientists and the public. Assemble a diverse, interdisciplinary team, tell a story, make the message personal, communicate to people rather than at them, and remember to be human! How can we […]
Science community blogs: recognising value and measuring reach
Blogs have evolved into an established academic genre and a valuable forum for alternative journalism and public education. Manu Saunders draws a distinction between science communication blogs and science community blogs, with the latter offering academics the opportunity to strengthen writing skills and develop new collaborations, while also being a source of advice and mentorship for students, women, and other […]