Despite often having an explicit policy focus, many academic conferences fail to produce policy briefs or even promote papers that are accessible to those working in policy. Sarah Foxen highlights the rich potential of academic conferences as fantastic sites at which to stimulate and facilitate policy impact, collecting all the academic and policy experts on a topic together in the same […]
Category: research communication
Improved representation of female scientists in the media can show future generations of women that they belong
The attrition of women from STEM careers has been attributed to many factors, such as work/life balance, biased hiring committees, and prejudiced editorial boards. But might it also be that women still do not see themselves as “real” scientists, or lack female role models? Miranda Hart reports on research examining women’s visibility in two high-profile scientific publications. Not only were […]
The new, younger generation of scientists is much more open to dialogue with society
Public engagement is often thought to be something academics become involved in later in their careers, when relieved of the pressures to publish or secure funding and more able to devote time to outreach activities. Focusing on the successful SISSA for Schools programme, Simona Cerrato reports on a new generation of scientists who are confounding expectations and proving much more […]
There is a large disparity between what people see in social media about health research and the underlying strength of evidence
Our social media feeds are full of articles shared by friends and family that make claims about how something can prevent a particular health condition. But how robust is the scientific evidence base underpinning these claims? Noah Haber, Alexander Breskin, Ellen Moscoe and Emily R. Smith, on behalf of the CLAIMS team, report on a systematic review of the state of […]
The right messaging should be the cornerstone of your research communications strategy
Key to communicating your research successfully is having the right messaging. This will give you the best chance of capturing the attention of important stakeholders, while also ensuring all members of your research team are singing from the same song sheet. Kevin Anselmo offers some pointers on how to put together your message map; beginning with your overarching theme, building […]
A scientific paper shouldn’t tell a good story but present a strong argument
A recent Impact Blog post extolled the benefits of using a storytelling approach when writing a scientific paper. However, while such an approach might well make for a compelling read, does providing an arresting narrative come at the expense of the reader’s critical engagement with the paper? Thomas Basbøll argues that the essential “drama” of any scientific paper stems from […]
A scientific paper shouldn’t tell a good story but present a strong argument
A recent Impact Blog post extolled the benefits of using a storytelling approach when writing a scientific paper. However, while such an approach might well make for a compelling read, does providing an arresting narrative come at the expense of the reader’s critical engagement with the paper? Thomas Basbøll argues that the essential “drama” of any scientific paper stems from […]
The impact agenda has led to social media being used in a role it may not be equipped to perform
In a rapidly changing higher education landscape, where the meaning of “impact” and the expectations surrounding it are continually developing, the perceived relevance of social media seems obvious. Accordingly, increasing numbers of institutions are encouraging their researchers to take up social media to communicate their research to wider society. However, as Katy Jordan and Mark Carrigan explain, the rhetoric and […]
Don’t let publication be the end of the story – transforming research into an illustrated abstract
Publishing research that can be accessed as widely as possible is clearly crucial, but ensuring that research is accessible to similarly large groups of people is an altogether different challenge. The CC BY license, required by many funders when publishing open access, permits users to transform and build upon the licensed content, creating something new and original. Lucy Lambe explains […]
How to design an award-winning conference poster
A good academic conference poster serves a dual purpose: it is both an effective networking tool and a means by which to articulately communicate your research. But many academics fail to produce a truly visually arresting conference poster and so opportunities to garner interest and make connections are lost. Tullio Rossi offers guidance on how to produce an outstanding conference poster, considering […]