Category: research comms

The right messaging should be the cornerstone of your research communications strategy

Key to communicating your research successfully is having the right messaging. This will give you the best chance of capturing the attention of important stakeholders, while also ensuring all members of your research team are singing from the same song sheet. Kevin Anselmo offers some pointers on how to put together your message map; beginning with your overarching theme, building […]

Don’t let publication be the end of the story – transforming research into an illustrated abstract

Publishing research that can be accessed as widely as possible is clearly crucial, but ensuring that research is accessible to similarly large groups of people is an altogether different challenge. The CC BY license, required by many funders when publishing open access, permits users to transform and build upon the licensed content, creating something new and original. Lucy Lambe explains […]

Access then impact: using the media as a shortcut to policymakers

As the value of research with impact increases, so too does the importance of first gaining access to policymakers and other persons of influence. One shortcut to doing this is through increased media coverage. Leigh Marshall explains how academics can give their research the best possible chance of being seen and read by policymakers; including by developing close relationships with […]

Test your research impact muscles! Are researchers getting the support required to realise the potential impact of their work?

Knowledge and awareness of research impact-related concepts and terminology varies greatly among researchers around the world. To help researchers test their “research impact muscles” and see how they compare to their peers, Kudos have developed a circus-themed quiz! Lauren McNeill explains how this quick, light-hearted quiz will help researchers increase their understanding of how to maximise the likelihood of their […]

What 10 years of producing podcasts with social scientists has taught me

Last year, The Economist proclaimed the podcast had come of age. It’s never been easier to create, edit, and upload a podcast and an increasing number of academics are using it to showcase and share their research. Christine Garrington explains why podcasting is such a powerful and impactful tool for researchers, and also offers some pointers to those looking to start their […]