Category: digital influence

Measuring and engineering influence on social media: what does this mean for political power?

In 2016, the Brexit vote and the election of Donald Trump resolutely demonstrated the political power of social media. David Beer asks how we might better understand ‘influence’ in the machinations of social media, and how this influence might be harnessed by those in, or seeking, office. One of the most interesting features of the new types of social media analytics […]