Category: Data Mining

How people feel about what companies do with their data is just as important as what they know about it

The recent revelation that Cambridge Analytica was able to acquire the Facebook data of 50 million people has led to a surge of interest and questions around what companies do with people’s data. Amidst all of this, little attention has been paid to the feelings of those whose data are used, shared, and acted upon. According to Helen Kennedy, more […]

2016 in review: round-up of our top posts on big data

The Next Decade of Data Science: Rethinking key challenges faced by big data researchers The vast availability of digital traces of unprecedented form and scale has led many to believe that we are entering a new data revolution. Will these new data sources and tools allow us to improve business processes in transformative ways? Vyacheslav Polonski argues that the more […]

2 Simple Strategies to Boost Website Rank

Let’s take the mystery out of SEO with 2 simple strategies designed for small businesses like you! SEO! That dreaded internet term, if you don’t know what it means. What is SEO and what simple strategies can it take your personal website or small business website to the next level? Learn at our free webinar […]

Laugh & Learn: SEO Free Webinar, 13 Feb 2016

Who knew learning could be so much fun? Learning does not have to be boring. We had a riot yesterday at our very first free webinar on SEO Fundamentals. Curious? You can view the replay here. Otherwise, register online and find out for yourself! Free Webinar on SEO Fundamentals Registration Information SEO! That dreaded internet […]

Free Webinar on SEO Fundamentals, 6 and 13 February 2016

SEO! That dreaded internet term, if you don’t know what it means. What is SEO and how can it take your personal website or small business website to the next level? Find out in this FREE SEO webinar. What you’ll get: A review of general SEO (search engines, keywords and how to apply them and […]

Join Me for Weekly SEO Thursdays on Periscope!

Tomorrow’s SEO Thursdays Periscope on @impactzoneco is about “Using Keywords to Jump Start Your Blog Posts” Join us! I’ll add the blog post and the video URLs to impactzone.co and YouTube once they are public and uploaded, later Thursday afternoon to Friday. Thank you! Hope you can join in. If not, leave questions in the […]

The World As Seen Through Books: An Interview with Kalev Hannes Leetaru

Kalev Leetaru, a senior fellow at George Washington University Center for Cyber and Homeland Security, has written for The Signal in previous posts. I recently had the chance to ask him about his latest work, processing and analyzing digitized books stretching back two centuries. Erin: You recently completed research and analysis on large datasets of […]

What Impact Zone Consultancy Can Do For You

Hello. We’re Impact Zone. We make your digital world better. We are a consultancy that specializes in content strategy, analytics, corporate identity, and information systems (websites, CMS, and iRODS). We solve your toughest digital challenges by applying our expertise to find cost-effective solutions. We implement a client-centered design and development approach and create digital experiences […]

Why I Started My Own Business

I am often asked why I started my business, rather than go into a full-time research or academic position. I thought I would answer this question as my first LinkedIn post. The primary reason I started my business was simply the inner drive to provide for a business need I perceived. As a doctoral student, […]