What do you do with research that produces potentially harmful results? In this post Andrew Crane, explores how research can produce negative as well as positive impacts on society and discusses how his own research group has approached dealing with the complex issue of ‘negative impact’. “If you put these things in your report it will kill our industry”. The […]
Category: communication strategies
Five principles of holistic science communication
Effective communication is fundamental to increasing public understanding and the public impact of science. Suzi Spitzer outlines five principles of holistic science communication that can facilitate collaborative learning between scientists and the public. Assemble a diverse, interdisciplinary team, tell a story, make the message personal, communicate to people rather than at them, and remember to be human! How can we […]