Category: Academic Humour

20 ways to increase your research impact – you won’t believe number 6!

When it comes to the war for eyeballs, most academics are ill-equipped to drive online attention to their research. In this post, Andy Tattersall draws on best practice from the sphere of viral marketing to develop the concept of ‘Scholarly Enticement’. He then presents a toolbox of simple techniques that can be applied by anyone across any discipline, to enhance […]