The Influencer Industry: The Quest for Authenticity on Social Media
In The Influencer Industry: The Quest for Authenticity on Social Media, Emily Hund examines how digital creators seeking work after the 2008 financial crash spawned a multi-billion-dollar industry that has redefined culture, social media and advertising. Tracing the mass-marketisation of social influence, Hund unpicks the elusive concept of authenticity and offers an essential analysis of the “economics of influence,” write Mark Carrigan and Milan Stürmer. This … Continued