Threads may offer users greater flexibility and control, but concerns over privacy are increasingly mainstream

The recent launch of Threads, Meta Platform’s (formerly Facebook) answer to X (formerly Twitter), highlights how social media is undergoing a period of reinvention. However, drawing on a recent study of Meta’s corporate messaging around the launch of the Metaverse, Brent Lucia and Matthew Vetter, show how despite rhetorical offers of greater user freedoms, privacy … Continued