#AcWri, Featured, Hype, Impact, impact case studies, REF2014, research assessment, research evaluation
Crucial! New! Essential! – The rise of hype in research and impact assessment
There has been a marked trend for the increased use of hyperbolic adjectives in academic writing in recent decades. Drawing on a study of REF 2014 impact case studies, Ken Hyland finds this genre to include even greater degrees of hype than research writing and explores how this persuasive language is deployed differently across different … Continued