Academic communication, Academic Publishing, Blogging, communicating your research with social media, Communications Strategy, engagement, Featured, Impact, research impact
Publication is not enough, to generate impact you need to campaign
Being able to demonstrate the impacts of research outside of academia has become a standard requirement of a range of research funders. In this post, Toby Green draws on a recent case study of his own published research, to demonstrate how an approach to impact that regards publication as only one part of a long-term and cumulative communication campaign is […]