Academic communication, Blogging, Data science, digital scholarship, echo chamber, Featured, Self branding, Social Media, Twitter
Building online personas: Has social media become an exercise in self-branding?
In this post, Gal Oestreicher-Singer, Hilah Geva, and Maytal Saar-Tsechansky, discuss the extent to which users of twitter use the platform in order to diversify their identities, or to maintain ‘on message’ branded identities. Presenting a novel methodology, their findings suggest that twitter has become a tool for targeted self promotion, behaviour that is especially prevalent in professional bloggers. More than 20 […]