Big Qual – Why we should be thinking big about qualitative data for research, teaching and policy

When social scientists think about big data, they often think in terms of quantitative number crunching. However, the growing availability of ‘big’ qualitative datasets presents new opportunities for qualitative research. In this post, Lynn Jamieson and Sarah Lewthwaite explore how ‘big qual’ can be deployed as a distinct research methodology to develop new forms of qualitative research and elucidate complex interactions […]