above the line, Academic communication, below the line, don't read the comments, Featured, free, online engagement, Public Engagement, YouTube comments
Rules of engagement: seven lessons from communicating above and below the line
Social media offers academics a wonderful opportunity to get their message “out there”, to connect with, educate and inform a broad, new online audience. And universities encourage them to do so, to actively market and disseminate their research. Yet although this shouldn’t be a one-way process, the standard mantra for engaging online is: don’t read the comments. Based on his […]