Rather than a restrictive ‘social media policy’, create a ‘social media playbook’ – Lessons from Social Media Week.

The social web is now fully embedded into our lives. It’s the new normal in audience behaviour and university and employer brands ignore it at their peril. But how are organisations tackling the challenge? Amy Mollett, LSE Social Media Manager, and Sarah Guthrie, LSE Head of Internal Communications, share six things they learned at the Social Media Week Conference 2015 […]