Academic communication, big data, Data science, Evidence-based Research, Featured, research methods

Qualitative and quantitative research are fundamentally distinct and differences are paramount to the social sciences

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Matt Vidal calls for clear distinctions to be made between qualitative and quantitative research. Using as an example the impartial data generated by surveys, Vidal argues that such quantitative data are fundamentally important, but incomplete. Data based on methods of prolonged engagement with respondents are qualitative, also important, but incomplete. Both are united in their goal of advancing knowledge and theory, […]